This promotional offer applies only to the listed variants starting with 529626.xx (.xx = variant identifier).

Concept for Life complete dry cat food at a glance:

• Balanced nutrient mix: The recipe contains all the important proteins, fatty acids, fibre, vitamins and minerals which your cat needs for great all‑round care to help it live a long and healthy life.
• Dental health: The Stay‑Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation and dental tartar. In addition, special plant fibres help mechanically clean the teeth.
• Fur & Skin: The vitamin‑B complex in combination with copper and organically bound zinc as well as high‑quality omega‑3 and omega‑6 fatty acids may help promote glossy fur and soft skin in your cat.
• Hairball Function: Concept for Life All cats can help prevent the formation of hairballs. It also contains a beneficial mix of psyllium, dried beet pulp and lignocellulose plant fibres which may support natural expulsion of swallowed hair.
• Rich in meat
• Made with rice, an easily digested carbohydrate. Free from wheat, corn and soya
• Contains essential taurine

Concept for Life provides your pet with the right nutrition for each life stage. This species‑appropriate, balanced food is tailored to suit the individual needs and dietary requirements of your cat. The foods are designed to make it easy for you to give your cat a species‑appropriate and balanced diet at every stage of its life—whether a kitten, a mature adult, an outdoor enthusiast or a senior. No matter the breed, Concept for Life delivers premium nutrition at a great price.

Concept for Life – tailored nutrition based on the individual well‑being and dietary requirements of your cat!

Choose from the following different food varieties:

• Concept for Life All Cats: A species‑appropriate, balanced food suitable for adult cats aged 1 year and more.
• Concept for Life Indoor Cats: A balanced food with moderate energy and fat content for adult indoor cats aged 1 year +.
• Concept for Life Outdoor Cats: Formulated for adult outdoor cats aged 1 year and over with high energy needs.
• Concept for Life Oral Care: Formulated to help improve mouth and dental hygiene in adult cats.
• Concept for Life Sterilised Cats: For neutered cats aged 1 year and over. With adjusted energy and protein content.
• Concept for Life Sensitive Cats: For cats aged 1 year and over with sensitive digestive systems.
• Concept for Life Light Adult: For cats aged 1 year and over that are prone to weight gain.
• Concept for Life Maine Coon Adult: For adult Maine‑Coon cats aged 15+ months.
• Concept for Life Persian Adult: For adult Persian cats aged 12+ months.
• Concept for Life British Shorthair Adult: For fully grown British Shorthair cats aged 12+ months.
• Concept for Life Kitten: Ideal for kittens 2‑12 months as well as pregnant and lactating queens. It is an easy‑to‑digest, balanced, premium mix of nutrients.
• Concept for Life All Cats 10+: For older cats 10+ years with low energy needs, with a mix of premium nutrients suitable for senior cats.

Your cat's wellbeing and species‑appropriate nutrition, as well as its specific nutritional requirements, are at the heart of the Concept for Life philosophy.

Concept for Life – tailored nutrition for life.

More information about the individual varieties, including ingredients and feeding instructions, can be found .

• Special offer items have limited availability and are very popular. We cannot guarantee availability of these items.
• The images used in this promotion are for illustration purposes only and do not constitute a binding offer.
• Out‑of‑stock promotional items are no longer available for purchase.

Key features: Concept for Life dry cat food, balanced nutrient mix, dental health support, fur & skin glow, hairball prevention, rice-based formula, wheat-free, essential taurine, senior cat nutrition, kitten growth diet, indoor cat low‑fat, outdoor cat high‑energy, oral care supplement, neutered cat formula, sensitive stomach blend, weight management diet, Maine Coon adult food, Persian adult food, British Shorthair adult food.