Concept for Life Large Senior is tailored, premium nutrition based on the individual dietary requirements of senior large breeds of dog. The benefits of this complete dry dog food include:

• Ideal weight maintenance:
  The adjusted fat content can help your older dog to maintain their ideal weight. L-carnitine can also help activate the body’s own fat reserves.
• Promotes vitality:
  The special composition of nutrients, vitamins and essential fatty acids can help to counteract the first signs of ageing and keep your senior dog more lively and active. The antioxidants from aronia berries, green tea and hops all help to protect cells against ageing and let your dog grow old gracefully.
• Supports kidney function:
  The adjusted phosphorus and sodium content means that your senior dog’s kidneys are less stressed.
• Joint & cartilage protection:
  This formula contains the two natural cartilage nutrients glucosamine and chondroitin sulphate. Additionally, vitamin C can promote the formation of collagen, which is important for cartilage in older large breed dogs.
• Dental health:
  The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation and dental tartar.
• Balanced nutrient mix:
  Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins and minerals your dog needs for a long, healthy life.
• Shiny fur and healthy skin:
  The vitamin-B-complex, in combination with copper, organically-bound zinc, and high-quality omega-3 and omega-6 fatty acids, help to promote glossy fur and supple skin.
• Developed with vets
• Rich in meat
• Made with rice, an easily digested carbohydrate. Free from wheat and soya

The basis of a long and active dog life is a species-appropriate, balanced nutrition. As your large breed dog gets older, you begin will notice visible signs of ageing. Their metabolism begins to slow down and their daily energy requirement decreases, which can lead to excessive weight gain. Senior dogs need a specialised nutrition that is well-accepted, promotes their wellbeing and lets them grow old gracefully.

Concept for Life Large Senior provides your senior dog with a balanced diet: the nutritional composition and special antioxidant complex have been formulated to meet your senior dog’s specific requirements and to promote vitality, all-round health and well-being.

The adapted energy content in Concept for Life Large Senior helps your senior large breed dog to age gracefully. The special composition of nutrients and vitamins, as well as the antioxidants from aronia berries, green tea and hops, can help to counteract the first signs of ageing and keep your senior dog more lively and active. The antioxidants all help to protect cells against ageing. The special FORMULA X actively supports life-long health and can help to keep your senior dog in good shape. Concept for Life is made with lots of carefully selected fresh meat, which is combined with high-quality, functional ingredients to create a balanced mix of premium nutrients. The resulting kibble is easy to digest and well accepted.

This tasty kibble also contains a specialised vitamin-B-complex which is adapted to your senior dog’s needs. This complex works in combination with copper, organically-bound zinc, as well as high-quality omega-3 and omega-6 fatty acids, to help to promote glossy fur and supple skin. The Stay-Clean™ complex with highly soluble vitamin C reduces the formation of bacterial plaque and dental tartar.

Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. The variety Large Senior provides your large breed senior dog with a balanced nutrition.

Concept for Life – tailored nutrition for your pet.

Concept for Life Large Senior is a premium, complete dry food for large breed senior dogs (aged 6 years and over, weighing between 26-44kg) and is available in the following sizes: 1.5kg, 6kg (4 x 1.5kg) and 12kg.

Concept for Life - Large Senior is a complete dry food for adult dogs.

Ingredients:
Fresh chicken meat (20%), rice, maize, poultry protein (14%, partly dried and hydrolysed), greaves meal (beef), poultry fat, maize protein, beet pulp hydrolysed), greaves meal (beef), poultry fat, maize protein, dried beet pulp, linseed, lignocellulose, brewer's yeast (dried), egg powder, calcium carbonate, potassium chloride, sodium chloride, salmon oil (0.3%), sunflower oil (0.2%), yeast cell walls (0.2%, rich in mannan-oligosaccharides and beta-glucans), psyllium husks (dried), chicory inulin (0.1%), chokeberry pomace (0.1%, dried, rich in polyphenols), glucosamine from animal tissue (0.04%), chondroitin sulphate (0.02%), hops and green tea (0.01% each). Green tea (0.01% each, dried, rich in flavonoids), marigold extract (0.01%, rich in lutein).

Energy per kg:
ME (FEDIAF, 2020) 16.06 MJ / 3,835 kcal.

Additives per kg:
Nutritional additives:
Vitamin A 15000 IU, vitamin D3 1400 IU, vitamin E 400 IU, vitamin C 300mg, vitamin B1 15mg, vitamin B2 15mg, vitamin B6/pyridoxine hydrochloride 10mg, vitamin B12 220mcg, niacin 40mg, calcium D-pantothenate 40mg, folic acid 1.5mg, biotin 400mcg, choline chloride 3. 000mg, L-carnitine 50mg, copper (copper(II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (glycine zinc chelate hydrate (solid)) 60mg, Iron (iron(II) sulphate monohydrate) 250mg, manganese (manganese(II) sulphate, monohydrate) 30mg, iodine (calcium iodate, anhydrous) 2.2mg, selenium (sodium selenite) 0.4mg.
Technological additives:
Antioxidant.

Feeding Recommendation:
The food quantities given are recommendations and should be adjusted according to your dog’s individual needs in order to maintain ideal body weight. The kibble should be served dry. Please make sure your dog always has fresh water available.

Dog’s weight in kg	Daily amount – reduced activity	Daily amount - normal activity	Daily amount – increased activity
26kg	240g	285g	360g
28kg	255g	300g	380g
30kg	265g	315g	400g
32kg	280g	335g	420g
34kg	295g	350g	440g
36kg	305g	365g	460g
38kg	320g	380g	480g
40kg	330g	395g	495g
42kg	345g	410g	515g
44kg	355g	425g	535g