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Product advantages:
  • Maintaining the ideal weight
    The adjusted calorie content can help to maintain your dog's ideal weight. High-quality animal proteins help to maintain strong muscles.
  • Support for the body's natural defences
    A special vitamin complex combined with mannan oligosaccharides and beta‑glucans can support your dog's natural defences and strengthen the immune system.
  • Skin & Fur
    The vitamin B complex together with copper, bound zinc and valuable omega‑3 and omega‑6 fatty acids can contribute to a shiny coat and healthy skin.
  • Digestive safety
    Thanks to highly digestible proteins, prebiotic inulin and special plant fibres and dietary fibres from linseed and dried beet pulp, a stable intestinal flora can be promoted.

  • Excellent tolerability and acceptance
    The recipe with fresh meat and selected ingredients ensures maximum acceptance for medium-sized dogs.
  • Well-balanced nutrients
    Contains all the essential proteins, fatty acids, vitamins and minerals required for optimum all-round care and a vital, long dog life.

With veterinary expertise and scientifically based recipes , this food specifically supports your dog's well‑being.

Available in the sizes: 1.5kg, 6kg, 12kg and 24kg.

Try it too:

Dry food Snacks & Feed supplement
SEO Tags: Concept for Life Dog Food, Medium Adult Nutrition, Premium Dry Dog Food, Healthy Weight Support, Immune System Boost, Omega-3 Skin Coat, Digestive Health Formula, Veterinarian Approved, Well-balanced Protein Primary Keyword: Concept for Life Medium Adult
Concept for Life Medium Adult is a complete dry food for adult dogs.

Ingredients:
Poultry protein (22%, partly dried and hydrolysed) hydrolysed), fresh chicken meat (20%), rice, maize, poultry fat, rice flour, dried beet pulp (3.5%), lignocellulose (1.4%), linseed (1%), monocalcium phosphate, brewer's yeast (dried), egg powder, sodium chloride, salmon oil (0.3%), potassium chloride, sunflower oil (0.2%), yeast cell walls (0.2%, rich in mannan-oligosaccharides and beta-glucans), chicory inulin (0.1%).

Energy per kg
ME (FEDIAF, 2021) 15.86 MJ / 3787 kcal.

Additives per kg:
Nutritional additives:
Vitamin A 12000 IU, vitamin D3 1400 IU, vitamin E 250 IU, vitamin C 300mg, vitamin B1 12mg, vitamin B2 12mg, vitamin B6/pyridoxine hydrochloride 8mg, vitamin B12 180mcg, niacin 35mg, calcium D-panthotenate 35mg, folic acid 1.2mg, biotin 300mcg, choline chloride 2200mg, Copper (copper(II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (glycine zinc chelate hydrate (solid)) 60mg, iron (iron(II) sulphate monohydrate) 250mg, manganese (manganese(II) sulphate, monohydrate) 30mg, iodine (calcium iodate, anhydrous) 2.2mg, selenium (sodium selenite) 0.40mg.
Technological additives:
Antioxidants.

Feeding Recommendation:
The food quantities given are recommendations and should be adjusted according to your dog’s individual needs in order to maintain ideal body weight. The kibble should be served dry. Please make sure your dog always has fresh water available.

Dog’s weight in kg Daily amount - reduced activity Daily amount - normal activity Daily amount - increased activity
11kg 150g 175g 205g
12kg 160g 185g 220g
14kg 180g 210g 250g
15kg 190g 220g 260g
16kg 200g 230g 275g
18kg 220g 255g 300g
20kg 235g 275g 325g
22kg 255g 295g 350g
24kg 270g 315g 370g
25kg 280g 325g 385g

Thank you for shopping with PETSZO! We want your order to reach you quickly and safely. Please read this policy to understand our shipping process, carriers, and expected delivery times.

1. Order Processing & Dispatch

We aim to dispatch all orders within 1–7 business days from the date your order is placed. Once your order is processed, you will receive a confirmation with tracking details (if available).

2. Shipping Methods & Carriers

Shipping times after dispatch depend on the shipping method selected at checkout. We partner with trusted carriers to ensure your package arrives safely. For questions about your order's delivery, contact us at +44 7782 276061.

3. Tracking Your Order

Once your order is shipped, you will receive tracking information (if applicable) to monitor your package’s progress. Delivery times may vary depending on location and carrier services.

4. Shipping Delays

While we strive to deliver on time, some orders may be delayed due to factors outside our control, including carrier issues, weather, or public holidays. Please contact us if your order hasn’t arrived within the expected timeframe.

5. International Shipping

Currently, we ship within the UK. International shipping options may be added in the future — please check back for updates.

6. Contact Us

For any questions about your order, shipping method, or delivery status, contact our support team at +44 7782 276061. Please include your order number for faster assistance.

PETSZO reserves the right to update this policy. Please check the “Last updated” date at the top of this page for changes.

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