Concept for Life Medium Junior is tailored, premium nutrition based on the individual dietary requirements of growing junior medium breeds of dog, as well as pregnant and lactating dogs.

• Healthy, steady growth and development:
  The adapted protein content, combined with a balanced mix of vitamins and minerals, helps to promote steady growth and meets the increased energy requirements during the all-important but brief growing phase of your medium breed puppy.
• Optimal development of bones & teeth:
  The increased vitamin D3 content and the well-balanced ratio of calcium and phosphorus help to promote consistent development of bones and teeth.
• Optimum digestion:
  High-quality ingredients, as well as plant fibre and dietary fibre from linseed and dried beet pulp, all help to promote balanced intestinal flora and stable digestion.
• Boosts natural defences:
  Prebiotics and a special vitamin antioxidant complex made from aronia berries, hops and green tea can help to strengthen the body’s own defences. The increased vitamin content can aid healthy development.
• Balanced nutrient mix:
  Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins and minerals your puppy needs for a long, healthy life.
• Shiny fur and healthy skin:
  The vitamin‑B complex, in combination with copper, organically‑bound zinc, and high-quality omega‑3 and omega‑6 fatty acids, help to promote glossy fur and supple skin.
• Optimal joint and cartilage development:
  This dry dog food contains glucosamine and chondroitin, both natural substances which help to keep cartilage healthy. It also contains vitamin C which helps cartilage to form collagen.
• Developed with vets
• Rich in meat
• Made with rice, an easily digested carbohydrate
• Free from wheat and soya

The main growth and development phase for medium-sized breeds predominantly takes place during the first six months of your puppy’s life. In order to grow into a healthy adult dog, you should avoid diets with excessive calcium, as well as feeding your puppy too much or too little at mealtimes. A healthy diet should contain a balanced mix of vital nutrients, as well as an adapted content of essential carbohydrates, proteins, fats, vitamins and minerals, all of which help your puppy to lead a long and healthy life. Pregnant and lactating dogs have similar nutritional needs as puppies, so also benefit from a diet with increased energy, protein, vitamins and minerals.

Concept for Life Medium Junior is a dry dog food formulated to suit the needs of medium breed puppies up to 12 months of age. It provides your puppy with a balanced diet for optimal all‑round care, as well as meeting specific growth requirements.

Concept for Life Medium Junior meets the specific nutritional requirements of puppies and growing dogs. The adapted protein content is easy for your puppy to digest and is combined with a balanced mix of vital nutrients. The increased vitamin D3 content and the well-balanced ratio of calcium and phosphorus help to promote consistent development of bones and teeth. The special FORMULA X actively supports life‑long health and can help to keep your puppy in good shape. Concept for Life combines lots of carefully selected fresh meat, which are sources of high-quality protein, with functional ingredients to create a balanced mix of premium nutrients. The resulting kibble is easy to digest and well accepted.

This tasty puppy kibble also contains a vitamin‑B complex which, in combination with copper, organically-bound zinc, as well as high-quality omega‑3 and omega‑6 fatty acids, can help to promote glossy fur and supple skin. This food also supports optimal joint and cartilage development during this important growth phase.

Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. The variety Medium Junior provides your medium-sized growing puppy with a balanced nutrition.

Concept for Life – tailored nutrition for your pet.

Concept for Life Medium Junior is a premium, complete dry food for medium-breed puppies and junior dogs, as well as pregnant and lactating dogs, and is available in the following sizes: 1.5kg, 6kg (4 x 1.5kg) and 12kg.

Concept for Life - Medium Junior is a complete feed for growing puppies.

Ingredients:
Poultry protein (30%, partly dried and hydrolysed) hydrolysed), fresh chicken meat (20%), rice, maize, poultry fat, dried beet pulp (3.5%), linseed (1%), lignocellulose, salmon oil (0.45%), brewer's yeast (dried), egg powder, sodium chloride, sunflower oil (0.3%), yeast cell walls (0.2%, rich in mannan oligosaccharides and beta-glucans), chicory inulin (0.1%), aronia berry pomace (0.1%, dried, rich in polyphenols), potassium chloride, glucosamine from animal tissue (0.04%), chondroitin sulphate (0.02%), hops and green tea (0.01% each). green tea (0.01% each, dried, rich in flavonoids).

Energy per kg:
ME (FEDIAF, 2020) 16.87 MJ / 4,032 kcal.

Additives per kg:
Nutritional additives:
Vitamin A 15000 IU, vitamin D3 1600 IU, vitamin E 400 IU, vitamin C 200mg, vitamin B1 15mg, vitamin B2 15mg, vitamin B6/pyridoxine hydrochloride 10mg, vitamin B12 220mcg, niacin 40mg, calcium D-pantothenate 35mg, folic acid 1.5mg, biotin 400mcg, choline chloride 3000mg, Copper (copper(II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (glycine zinc chelate hydrate (solid)) 60mg, iron (iron(II) sulphate monohydrate) 250mg, manganese (manganese(II) sulphate, monohydrate) 30mg, iodine (calcium iodate, anhydrous) 2.2mg, selenium (sodium selenite) 0.4mg.
Technological additives:
Antioxidant.
Feeding Recommendation:
The food quantities given are recommendations and should be adjusted according to your dog’s individual needs. Growing puppies as well as pregnant or lactating dogs can be fed ad libitum (food available at all times). The kibble should be served dry. Please make sure your dog always has fresh water available.

Puppy’s age in months	Target adult weight – 11kg	Target adult weight – 14kg	Target adult weight – 18kg	Target adult weight – 22kg	Target adult weight – 25kg
2	125g	140g	175g	205g	225g
3	165g	190g	230g	270g	300g
4	180g	210g	250g	295g	330g
5	185g	205g	260g	310g	350g
6	185g	205g	260g	310g	350g
8	180g	205g	260g	310g	350g
10	175g	200g	250g	300g	340g
12	155g	180g	230g	270g	300g