Concept for Life Medium Sensitive is a tailored, premium dry dog food designed specifically for medium‑breed dogs aged 12 months and older that have sensitive digestive systems. This balanced nutrition formula delivers optimal health benefits while respecting your pet’s unique dietary needs.

• Single animal protein:
  The exclusive use of lamb as the sole animal protein source makes this food ideal for medium‑breed dogs with food intolerances or a delicate gut.
• Rice as the single carbohydrate source:
  Rice is gentle on digestion and free from wheat, maize, and soy, reducing potential allergens.
• Optimum digestion:
  The highly digestible blend contains fewer ingredients and includes prebiotic inulin plus plant fibre to support balanced gut flora and smooth digestion.
• Highest level of acceptance:
  This carefully balanced formula is well‑tolerated even by picky eaters. Kibble size is specifically engineered for medium breeds.
• Balanced nutrient mix:
  A comprehensive mix of proteins, fatty acids, fibre, vitamins, and minerals keeps your sensitive dog healthy and active.
• Immunity support:
  The antioxidant complex from green tea, prebiotic inulin, beta‑glucans, and mannan‑oligosaccharides help strengthen natural defenses.
• Healthy skin and shiny coat:
  Vitamin B‑complex, copper, organically bound zinc, and high‑quality omega‑3 & omega‑6 fatty acids promote glossy fur and supple skin.
• Dental health:
  The kibble’s unique texture combined with plant fibre mechanically cleans teeth, supporting oral hygiene.
• Developed with vets
• Rich in meat

The foundation of a long, active life for your dog is species‑appropriate, balanced nutrition. Many medium‑breed dogs suffer from food intolerances and digestive issues caused by hard‑to‑digest foods or environmental stressors. Concept for Life Medium Sensitive delivers a highly digestible solution that promotes optimal gut health.

Concept for Life Medium Sensitive provides sensitive, medium‑breed dogs with a balanced diet that supports all‑round wellbeing. The formula uses lamb as the single protein source and rice as the exclusive carbohydrate, making it perfect for dogs prone to digestive sensitivity or food intolerances. Prebiotic chicory inulin and targeted fibre encourage healthy intestinal flora.

The premium FORMULA X is crafted with selected lamb meat and high‑quality functional ingredients to create a nutrient‑rich kibble that’s easy to digest and highly accepted. The reduced ingredient list minimizes gastrointestinal irritation, ensuring your dog enjoys every meal.

Our vitamin‑B complex works synergistically with copper, organically bound zinc, and premium omega‑3 & omega‑6 fatty acids to enhance coat shine and skin suppleness. Special plant fibre from linseed and dried beet pulp further supports stable digestion and balanced gut flora.

Concept for Life is a scientifically grounded nutritional concept that adapts to your dog’s life stage and individual needs. The Medium Sensitive range delivers the right balance of nutrients for adult medium‑breed dogs with sensitive digestive systems.

Concept for Life – tailored nutrition for your pet.

Available in 1.5 kg, 6 kg (4 × 1.5 kg), and 12 kg packs, Concept for Life Medium Sensitive is the premium choice for medium‑breed dogs aged 12 months or older, weighing between 11–25 kg.

Concept for Life Medium Sensitive is a complete dry food for medium-sized, adult dogs with sensitive digestion (11-25kg) - from 12 months of age.

Ingredients:
Rice, lamb protein (19%, dried), rice protein, poultry fat, dried beet pulp (3.5%), liver hydrolysate, brewer's yeast (dried), linseed (2.2%), salmon oil (0.4%), potassium chloride, sodium chloride, sunflower oil (0.3%), yeast cell walls (0.2%, rich in mannan oligosaccharides and beta-glucans), lignocellulose (0.1%), chicory inulin (0.1%), green tea (0.01%, dried, rich in flavonoids).

Energy per kg:
ME (FEDIAF, 2019) 15.61 MJ / 3728 kcal.

Additives per kg:
Nutritional additives:
Vitamin A 12000 IU, vitamin D3 1400 IU, vitamin E 300 IU, vitamin C 200mg, vitamin B1 12mg, vitamin B2 12mg, vitamin B6/pyridoxine hydrochloride 8mg, vitamin B12 200mcg, niacin 35mg, calcium D-panthotenate 35mg, folic acid 1.2mg, biotin 300mcg, choline chloride 2000mg, DL-methionine (technically pure) 1000mg, Copper (copper(II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (glycine zinc chelate hydrate (solid)) 60mg, iron (iron(II) sulphate monohydrate) 250mg, manganese (manganese(II) sulphate, monohydrate) 30mg, iodine (calcium iodate, anhydrous) 2.2mg, selenium (sodium selenite) 0.40mg.
Technological additives:
Antioxidant.
Feeding Recommendation:
The food quantities given are recommendations and should be adjusted according to your dog’s individual needs in order to maintain ideal body weight. The kibble should be served dry. Please make sure your dog always has fresh water available.

Dog’s weight	Daily amount – reduced activity	Tagesration - normale Aktivität	Tagesration - erhöhte Aktivität
11kg	155g	180g	210g
12kg	165g	190g	225g
14kg	185g	215g	250g
15kg	195g	225g	265g
16kg	205g	235g	280g
18kg	225g	260g	305g
20kg	240g	280g	330g
22kg	260g	300g	355g
24kg	275g	320g	375g
25kg	285g	330g	390g