This promotional offer applies only to the listed variants starting with 1388954.xx (.xx = variant identifier).

The foundation of a long and active dog life is species‑appropriate, balanced nutrition. Concept for Life delivers a scientific, veterinarian‑developed formula that adapts to your dog’s unique needs at every life stage. This complete dry food provides a balanced diet for optimal all‑round care, ensuring puppies, adults, and seniors receive the essential nutrients they need to thrive.

Concept for Life – tailored nutrition for your pet.

• Balanced nutrient mix: A carefully crafted blend of proteins, fatty acids, fibre, vitamins, and minerals supports long‑term health.
• Healthy skin & shiny coat: Vitamin B complex, copper, zinc, and omega‑3/6 fatty acids promote glossy fur and supple skin.
• Maximum digestibility: High‑quality protein combined with linseed and beet pulp fibres encourages balanced gut flora and stable digestion.
• Dental health: Stay‑Clean™ complex and vitamin C reduce plaque, while plant fibres mechanically clean teeth.
• Highest level of acceptance: Fresh meat sources provide premium protein; the kibble is easy to digest and highly palatable.
• Developed with vets
• Rich in meat
• Rice based, wheat & soya free – an easily digested carbohydrate that’s gentle on the stomach.

* Special offer items have limited availability and are very popular. We cannot guarantee availability of these items. The images used in this promotion are for illustration purposes only and do not constitute a binding offer. Out of stock promotional items are no longer available for purchase.