This promotional offer applies only to the listed variants starting with 2003825.xx (.xx = variant identifier).

The basis of a long and active dog life is species‑appropriate, balanced nutrition. Concept for Life is a unique, science‑based nutritional concept that focuses on your dog’s individual well‑being and dietary requirements at different life stages. This range of complete dry food provides your dog with a balanced diet for optimal all‑round care. The nutritional composition has been formulated to meet your dog’s specific needs and promote overall health and wellness. Energy and calorie content is adapted to suit each life stage, so whether you have a young puppy or a senior dog, you can be sure they are getting all the essential nutrients they need to lead a long, healthy life. Concept for Life is developed with vets and delivers premium nutrition at an attractive price.

Concept for Life at a glance:

Concept for Life – tailored nutrition for your pet.* Special offer items have limited availability and are very popular. We cannot guarantee availability of these items. The images used in this promotion are for illustration purposes only and do not constitute a binding offer. Out‑of‑stock promotional items are no longer available for purchase.